Bachelor of Marketing

Posted on 25-02-2018 at 09:05 in Marketing News & Events

The Bachelor of Marketing program is designed to develop student’s skills and knowledge needed for a career in marketing. Students will learn all the strategic concepts of marketing and how to apply those on various business activities.

Students’ capabilities in communication skills, teamwork skills, critical and analytical thinking, problem-solving and research skills are progressively developed throughout the degree.

Duration: 3 years

Admission Requirements:
General Entry
(i) TWO passes at GCE A’level/HSC including 1 A’Level pass OR
(ii) Pass in MNU Foundation Studies Level II OR
(iii) MQA approved level 4 Qualification in relevant field.


Language Requirement
Pass in GCE O’level /IGCSE English Language or
equivalent or a pass in English Language test
conducted by MNU.

Please contact MNU Student Administrative Services
for further clarifications

Semester 1

  • Business Communication
  • Management and Organisation
  • Introduction to Marketing
  • Business Mathematics Organisation

Semester 2

  • Management Accounting
  • Multimedia Technology
  • Business Economics
  • Business Law

Semester 3

  • Marketing Management
  • Integrated Marketing Communication
  • Project Management
  • Direct Marketing

Semester 4

  • Consumer Behavior
  • Marketing Research
  • Advertising and Promotion
  • Elective (200 Level)

Semester 5

  • Business Research Method
  • International Marketing
  • E-Marketing
  • Elective (300 Level)

Semester 6

  • Brand Management
  • Service Marketing
  • Applied Project

Elective subjects

  • International Business
  • Sales Management
  • Financial Management
  • E-Business Management
  • Strategic Management
  • Corporate governance and
    Professional Ethic